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71 Top Video Production Ideas For Businesses: The Complete List

If you’re looking for video production ideas that will engage your customers and prospects and grow your business, you’re in the right place.

We get it – producing videos can be a little overwhelming and sometimes a struggle zone.

You’re not alone! We’ve created this list of 71 engaging video production: to help kick-start your ideation engine, produce video content that not just sell products and services but appeal to your customers and prospects.

As one of the best visual marketing tools, video content holds a lot of potential for interaction, engagement, and shares for most businesses.

We hope you find a few ideas to use and let the result bring your business more exposure and growth.

Let’s dive right in.

Corporate Video Production Ideas

1 | Company Intro Video

Use video to introduce your company to the world. A well-made company intro video can tell your company’s story, showcase your products and services, and build trust with your audience.

Mustard Creative Agency – Intro Video

2 | Interview Video

Easily enlighten your customers and build their trust by demonstrating personality and authenticity with interview videos. Interview videos are the most effective method to extract a genuine response from a person about your business or product

3 | Testimonial Video

Do you know you can generate credibility to your business with engaging and honest customer testimonial videos. Testimonial videos are an effective method to feature an individual using and validating your company’s products or services.

Flex Finance Customer Testimonial Video

4 | Business profile Video

Business profile video opportunity to tell your story, share your values, and connect with your audience on a personal level. This video is one of the most important marketing tools a business can have. A well-made company profile video will leave a lasting impression on viewers and help you stand out from the competition

5 | Product Demo Video

Explain and demonstrate to customers how your product works by showing it in action with engaging product demo videos. Hire video production agency for your product or service demo video creation.

6 | FQA Video

Create video where you answer frequently asked questions about your brand from your customers and followers. You can get these questions in a couple ways, either from reviewing user-submitted questions that have already been emailed, posted, or called in, or by soliciting questions from your followers in a survey you email out or share on social media.

7 | Q&A Video

Host a Q & A video. This video type can help your or content creators interact with viewers by answering their questions. It’s possible to talk about a specific subject or general questions about your company, the business area, a product, a service, among others.

8 | Meet The Team Video

Create video introducing viewers to the people that make your organization run. Seeing the faces behind your organization or business helps viewers develop a more personal connection with your brand.

Meet The Team Video of EventBrite

9 | Thank You Video

Occationally, produce “thank you” video for your customers. Customers want more personalized content and the businesses that can provide it for them are likely to strive. One of the best ways to show your customers how much you appreciate their support is through personalized “thank you” videos.

10 | Amazon Video

With nearly half of all online retail sales happening on Amazon, it’s crucial for your brand to have an optimized marketing strategy if you want to compete, especially one that centers on video.

Amazon shoppers are two times more likely to buy an item after watching a video about it. In a recent study, Amazon confirm that 66% of consumers said they prefer watching a video compared to reading about a product

11 | Shopify Video

Create Shopify videos specifically to sell products. While these aren’t that dissimilar from ads, they identify several products from a lineup that can be bought by clicking on the video. If you want to take your ecommerce business to the next level and blow past your competition, you can’t afford to ignore the power of incorporating video into your mix.

How to add videos for your product in Shopify. Video Production Ideas
How to add videos for your product in Shopify

12 | WooCommerce Video

Product videos on your WooCommerce product pages offer an engaging shopping experience on your online store. Adding product videos is a great way to showcase your products better and present more information about your products.

Asos sells clothing and fashion products on their WooCommerce online store

Advertising/Marketing Video Production Ideas

13 | Commercials Video

Create powerful commercial videos that target your audience to generate and convert sales leads.

Hotels.com Commercials

14 | Advertising Video

Produce good storytelling ads that target your audience to generate and convert sales leads. In its most basic form, advertising video production communicates a message about a product or service to the public. In the age of digital marketing, where the most popular way to connect with an audience is through an advertising video

15 | Teaser Video

Give your audience a glimpse of what’s to come, create hype and anticipation with professional teaser videos. Teaser videos are a fun and exciting way to introduce your content.

16 | Review Video

Share a review video about a product’s pros and cons. Review video production includes the professional planning, filming, and editing of customer product reviews which share a v-log style, uncensored customer review of a particular product or service with the audience

17 | Unboxing Videos

 Capture the delight of opening your product for the first time with unboxing video services.

Unboxing Videos Sample

18 | Promo Videos

Make a promo video that is designed to increase public awareness about your brand, a new venture, a cause you care about, or a product offering to drive increased sales.

19 | Explainer Videos

An explainer video (also known as a homepage video, overview video or conversion video) helps to explain your company, product, service or subject in a way that your audience can understand in two minutes or less.

Explainer Video Sample

20 | CTAs Videos

Create a call-to-action video with a specific and targeted message directing your audience – whether it’s a viewer, reader, or listener – to do something, to take some kind of desired action.

A CTA is an action you want a viewer to take after watching your video. The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score.

21 | Whiteboard Videos

Create these videos for your brand to explain why your company’s solution is the most superior. Whiteboard Animation videos are essentially short videos that illustrate complex concepts in an engaging manner.

22 | Sales Video

Creating authentic sales video messages can help your sales team stay in touch with current customers and reach new prospects all the while, building rapport and trust virtually. Make no mistake about it, sales videos are a game changer for today’s modern sales rep

23 | Record a time-lapse Videos

Record a time-lapse video. Time-lapse is a technique where the frames of the video are captured at a much slower speed than usual. Are you working on a big project or a creative task that takes an extended amount of time? Set up your camera and film your progress over time. Then, speed it up and share it with your audience.

Record a time-lapse Video Sample

Event Video Production Ideas

24 | Conference Videos

Conference video production refers to the process of recording an event video during a company, industry, or national convention, meeting, exhibition, and other events then producing a video for your audience. 

Conference Video Production Ideas in Nigeria

25 | Trade show/Exhibition Videos

Creates excitement about the show. Trade show videos can generate excitement, educate prospects about your product or service, and help you stand out from the crowd.

A trade show is an event held to bring together members of a particular industry to display, demonstrate, and discuss their latest products and services. Major trade shows usually take place in convention centers in larger cities and last several days.

Trade show/Exhibition Videos Sample

26 | Dinner & Award Videos

An excellent corporate dinner and award video production company can help you inspire others’ passion through brilliant footages and images from your colorful event. We have expert videographers and photographers in Lagos, Nigeria who have a decade of experience covering large events with professionalism.

27 | End of the party Videos

It is very good for companies to have an end-of-the year party. Watching the recorded video is refreshing, you can pause, look back on how the business year has been.

The end of the year party is always a time to celebrate with everyone in the system (company, industry, school, etc.). it is a time to reward outstanding people who have done really well during the course of the year which will make others improve. It is also a time to meet the families and friends of people in the company.

28 | Live Streaming Videos

Achieve authenticity and real-time engagement with live stream video content. Live streaming video production is an excellent solution for your brand, from small-sized panel discussions to large-scale product launch events and global conferences.

Live Streaming Service Video Production Ideas in Lagos Nigeria

29 | Webinar Videos

Generate quality sales leads with engaging webinars.

Webinars are an excellent method to connect with abroad audience digitally and worldwide. Webinar videos allow you to position your brand as an expert in the industry and drive awareness and consideration of your brand with your customers.

30 | Virtual/Hybrid Event Videos

Host event/program live from anywhere with a web camera, microphone, and reliable internet connection. You can continue generating quality sales leads during the pandemic with engaging virtual events.

virtual event services Video Production Ideas in Nigeria

31 | Publicity stunt Videos

Shoot a publicity stunt. Publicity stunt videos are pre-planned events to attract attention and raise awareness, often for a brand or new product. The best stunts are big, bold and have creative flair — the type of videos that go viral, especially in marketing, thanks to their originality and / or audacity. So think big!

32 | Event Invitation Videos

Shooting an event invitation video is a way to attract people to attend your event. You can share this video using various channels, including email, SMS, web push notifications, and chatbots to encourage users to visit it.

33 | Speaker Videos

Grow your audience exponentially with high-quality speaker videos that can be distributed across all your channels. A good speaker video must have a clear sound and include a range of close-ups and wide shots of the featured person and the venue and audience

Event coverage Video Production Ideas in Nigeria

Social media Video Production Ideas

34 | User-Generated Content Video

User-generated content (UGC) videos created by your audience. That’s why it’s also known as user-created content (UCC). This type of content is more effective than ads and engages your target audience better because it is created by customers, for customers.

Video Production Ideas
User-Generated Content Video Sample

35 | Give-away Video

Shoot a give-away video. Giveaways are easy to organize and are a great way to get your subscribers engaged. Just find an item that would be attractive to your target audience and give it away as the contest prize. Two types of giveaways you can run include ‘random draw’ and ‘winner takes all.

36 | Challenge Video

Create a challenge video for your brand. Remember the Ice Bucket Challenge? Planking? Challenge videos are a favorite of Youtubers. Just make sure your challenge is safe, fun and educating.

37 | Facebook Videos

Keep creating Facebook videos for your brand. Why Facebook video? Over 4 billion video views a day happen on the platform. 500 million people view 100 million hours of content daily. Facebook video posts get an average engagement rate of 6.01%.

Create original video content for your Facebook marketing campaign that reaches your goals which includes Stories, Facebook Video, Reels, and Live.

Facebook Live Stream Video Production Ideas

38 | Instagram Videos

Instagram is the perfect platform for short, engaging video ads through paid and organic growth. Instagram video (Stories, Instagram Video, Reels, and Live) is an absolute must-have in your brand’s social media strategy.

Instagram Video Video Production Ideas

39 | Pinterest Videos

Video content thrives on Pinterest, with Video Pins quickly becoming one of the top creative tools for brands, businesses, and creators, early-adopters are seeing big benefits as a result.

pinterest Video Production Ideas

40 | TikTok Videos

TikTok is the rising platform for brands to generate leads through short, engaging video content. TikTok now regarded as the third fastest-growing brand of 2020, it’s important that video content creators and marketers alike understand its potential for being a powerful video marketing tool for branded content.

TikTok Video Production Ideas

41 | Twitter Videos

Video is killing it on social media, and it is no surprise. In fact, Twitter videos are becoming increasingly central to the real-time conversations that happen on the microblogging platform. According to Adweek, Twitter videos have increased by over 50% since the beginning of 2016 and Videos are 6x more likely to be retweeted on Twitter than photos, and 3x more than gifs

42 | LinkedIn Videos

Video is considered highly in LinkedIn’s algorithm. Because of this, you’re in with a better chance of your video reaching the top of a person’s Feed. Plus, sharing your story allows people to really understand you and your brand; boosting brand awareness and furthering relationships with your connections

43 | YouTube Short Videos

YouTube Shorts is the platform’s bid to match other prominent video platforms such as Instagram Reels and TikTok. According Google, YouTube Shorts is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app. YouTube’s Shorts creation tools makes it easy to create short-form videos that are up to 60 seconds long with our multi-segment camera.

Educational Video Production Ideas

44 | Tutorials Videos

Educate your audience about the features and benefits of your product or service, in an engaging, flexible way with tutorial videos.

45 | How-to Videos

Produce How-to video. Help & How-To videos are the perfect way to effectively show how simple and beneficial it is to use your product or service.

46 | DIY (Do It Yourself) Videos

Are you handy around the house? Love to do crafts? Teach viewers step-by-step how to create your latest DIY project.

47 | Infographic Videos

Create applealing Infographic Video. Infographics are an engaging and visually appealing way to display facts and statistics that might otherwise be dry or difficult to understand.

48 | Training Videos

Shoot a training video. There are many uses of training video production. It can be used to teach clients or customers how to use a product or service, or it can be used internally to teach or train staff. The most important part of training video production is to ensure that they are clear, concise and interesting for the target audience.

49 | Presentation Videos

A video presentation is a popular format of multimedia content with a duration of several seconds or minutes that shows the benefits of a product, service, or any idea with the help of interesting graphic images, concise text, and appropriate narration.

50 | Screen Recording Videos

Make a video by recording your screen. Screen recording video is a powerful way to share any information that you have on your screen with your viewers.

HR Video Production Ideas

51 | Hiring And Recruiting Videos

Attract talent with eye-catching hiring announcements and company culture videos.

52 | Streamlined Onboarding Videos

Bring your employee handbook to life with video resources new hires actually remember.

53 | On-Demand Training Videos

Deliver memorable trainings and micro-learnings employees can watch from anywhere.

54 | Company-Wide Announcements Videos

Keep everyone aligned on processes, policy updates, and mission-critical information.

55 | Report Summaries Videos

Make reports more engaging and help decision-makers retain key information.

56 | Employee Recognition Videos

Ditch the impersonal email. Recognize work anniversaries, birthdays, awards, and a job well done with video.

57 | Resume/CV Videos

Create a rejection-proof video resume in minutes. Knock interviews out of the park before you even walk in the door.

Sales enablement Video Production Ideas

58 | Sales Reporting Videos

Create up-to-the-minute reporting: Engage your sales team and drive performance.

59 | Email Marketing Videos

Turn overlooked emails into unmissable videos.

60 | Sales Pitch Videos

A sales pitch in the form of video is a condensed sales presentation that explains the nature and the benefits of your business, product or service. They’re usually under 3 minutes or less to keep your prospects interested.

61 | Internal Communication Videos

Boost your culture and drive company-wide engagement with video. Every team struggles with communication. According to Holmes Report, What most don’t know are the costs. Outdated communication tools are costing you team morale, employee productivity, and increased staff turnover.

External communication Video Production Ideas

62 | Company Culture Videos

Shape perception and strengthen your brand through compelling company culture videos. Company culture videos are the perfect option to showcase your business and its goals.

63 | Company News Videos

Use the power of video to deliver company news and announcements that resonate. Company news and announcement videos are crucial for sharing information and building strong internal communication

64 | People Stories Videos

People stories video are the most effective way to promote your business through emotional storytelling. Use interviews, talking heads and profiles of people from around the world to bring your brand stories to life.

65 | Customer Stories Videos

Grab your audience’s attention in a meaningful way with relatable customer stories. Customer Stories are a great way to inform your audience through relatable and engaging content.

Fun Video Production Ideas

66 | Comedy/Skits Videos

Contract a comedy influencer or skit-maker to shoot video for your brand. If you want to go viral, a funny video might just help you get there. Many of the most popular videos on social media platform got that way because they made viewers laugh (and share).

67 | Prank Videos

People love prank videos. Play a prank on someone (harmless pranks only, please) and share the results on your social media to engage with your audience.

68 | Behind the Scenes Videos

Shoot behind the scene vidoes. Show viewers what goes on behind the scenes of your business, that is, your products, services, daily activities, your team, events, etc.

Seasonal Video Production Ideas

69 | Black Friday Videos

70 | Valentine’s Day Videos

71 | New Year’s Videos


If you’re looking for ideas on how to produce videos for your business, this article provides a great starting point. With 71 different ideas to choose from, you’re sure to find something that will work for your business.

And if you need any help getting started on your video production projects, just click below to schedule a call with our team.

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